Michelob ULTRA has licensed a Country Johnny Mathis song from the Avid Group Publishing/BMI catalog for its new ad, ’19th HOLE’. The ad features the Country Johnny Mathis recording, “Just Do The Best You Can” and was released in May 2022.
BACKSTORY ON THE SONG: The song was recorded by Johnny in the 60’s, possibly 1967 or 1968, more than likely at RCA studios in Nashville, TN. However, it was never released. It was stored on a reel-to-reel master tape and put on the shelf. It wasn’t until 3 versions of the song was discovered on a reel-to-reel master tape in the early 2010’s. Slow-tempo, mid-tempo and up-tempo versions were on the tape. Sometimes producers in those days would capture 2 or 3 versions of a song to see which one had “the magic”. The up-tempo version had that 60’s vintage vibe and it released and made available on streaming platforms (Label: Avid , distributed by Syntax Creative), over 50 years later. Now, more than 60 years after being recorded , most of that time tucked away and forgotten on a reel-to-reel tape, the song is being heard on national television in the U.S. and Canada.
You can view the ad on YouTube: ’19th HOLE’